You might have heard of it.
It’s that secret formula Facebook uses to get your posts either seen or completely buried in the news feed.
No one really knows how it works – much like Googles Search algorithm – and they love to keep us guessing.
Just recently Facebook announced a special update to its ranking system to help get your business Page’s posts seen more often by more of your fans.
Lets face it – if you had 8500 fans most posts were only being seen by around 200 people – not a fantastic ratio.
Facebook’s First EdgeRank Update is beginning to roll out to users now so keep a close eye on your post views.
Facebook has introduced what they call “Story Bumping” – it’s a way to highlight older posts that might have been buried in your fans’ news feeds.
If a post you made early in the day is still getting likes and comments later the same day, Facebook will “bump” your Page’s post back to the top of your followers’ feeds.
This happens now already with posts on your Personal Profile News Feed. So it’s good news for business.
Does it mean all posts will be seen?
No – you will need to make sure you get your fans engaged – because the posts will need comments and likes to be bumped up.
What do Facebook say about it – what’s the official word?
Early data shows this improves the experience of News Feed:
In a recent test with a small number of users, this change resulted in a 5% increase in the number of likes, comments and shares on the organic stories people saw from friends and an 8% increase in likes, comments and shares on the organic stories they saw from Pages
Previously, people read 57% of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43%. When the unread stories were resurfaced, the fraction of stories read increased to 70%.
The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time. For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they’re more than a few hours old. Advertisers should note, however, that this change does not impact how paid content appears in News Feeds.
The goal with algorithm updates is to keep improving News Feed. We’ll continue to keep you posted on the updates we make in response to people’s feedback. Stay tuned for more.
Why the update to EdgeRank?
I’d like to say businesses were getting tired of having to pay to promote a post to get it seen at all and Facebook listened? Hmmmmm. I shall reserve judgement on that.